UB announced the end of the athletics department's "State University of New York Buffalo" wordmark on Tuesday, with new logos for UB sports teams as part of a university-wide branding initiative.
UB Athletics' "New York" wordmark was a controversial subject for fans and alumni, as it put large emphasis on the word "New York" with the word "Buffalo" barely visible underneath. Those same fans and alumni took to Twitter on Tuesday to make their feelings on the change and end of the wordmark known.
Great move by @UBAthletics to drop the "State University of New York" wordmark. A bit tacky, be proud of "Buffalo"!
— Wren (@wrenwag) April 12, 2016
(Credit to @UBSpectrum)
Hallelujah! https://t.co/y8qQNqMUrf
— Paige Miller (@dj_paige) April 12, 2016
Thank God @UBAthletics is getting rid of NYBI. Buffalo should always be the focal point! #OneBuffalo
— Tim Andrzejewski (@TimAndrzejewski) April 12, 2016
I knew this day was coming for a while now and I am saddened to say goodbye to #NYBI. At this moment, I oppose this change.
— Robby Johnson (@RJohnson48) April 12, 2016
You can state that under NYBI donations grew, but a recovering economy and aggressive sales ptiches for donations did that, also winning
— Jacek Leaf Eichelski (@Husaria) April 12, 2016
I was in the minority that supported the #NYBI but it seems like the university has a much better plan and I'm 100% on board! #UBBulls
— The Hons (@BPs_Boy_Honz) April 12, 2016
Still a @UCFDannyWhite fan #Nybi
— Matt (@wfan99) April 12, 2016
@UBSpectrum @UBAthletics thank god. The "New York" was so confusing. Being in the tourney with that on jerseys was a missed opportunity.
— Jr (@Savvyy3000) April 12, 2016
@UBSpectrum @UBAthletics Great to hear! The 'NY' campaign alienated so many alumni. Proud to be an Alum again today ;) #UBuffalo #goBuffalo
— Buffalo Wing Wear (@BuffaloWingWear) April 12, 2016
New logo! Great job @AGreeneIV @UBAthletics #UB #HornsUp pic.twitter.com/GWIMfon6X7
— Dan Minocchi (@minoke72) April 12, 2016
UB just set themselves back 20 years with that garbage generic logo.
— Pastelillo Papí (@BasedLordDuck) April 12, 2016
Mixed feelings on UB branding. There's a prestige to your campus bring "Texas" or "Florida." Nobody's NY. But the NYBI (& logo) was so lame.
— Nick Veronica (@NickVeronica) April 12, 2016
Tom Dinki is the editor in chief and can be reached at tom.dinki@ubspectrum.com. Follow him on Twitter at @tomdinki.
Photo: Ryan Hagen | UB Athletics
Photo: Paul Hokanson / UB Athletics
